Sport Management
Introduction
The Sport Management program prepares students for careers in the global sport industry. Our curriculum helps students develop core business knowledge specific to the sport industry, studying the place sport has in society, examining the sociological and philosophical dimensions of sport, and governmental and industry policies that apply to it. Students will learn through hands-on, real-world experiential learning and case studies led by our esteemed faculty.
Upon graduation, our students traditionally begin careers at sports organizations at the professional, collegiate, or secondary level, while others explore corporate business and sponsorship opportunities. Many students pursue post-graduate studies in law, business, or kinesiology.
Our graduates work in a variety of settings including the NBA, NFL, MLB, NHL, and MLS; with professional sports teams like the Atlanta Braves, Atlanta Hawks, Atlanta United, Atlanta Falcons, Gwinnett Stripers, Dallas Cowboys; within agencies like IMG, Creative Artists Agency, Octagon, and Melt; and with industry-leading organizations like ESPN, the NCAA, Nike, and many more.
Degree Programs
Double Dawgs
Combined Bachelor's and Master's Degrees
- BS in Sport Management / MS in Kinesiology (Sport Management and Policy, Non-Thesis)
Gain interdisciplinary knowledge and leadership skills to manage sport and exercise programs through this Double Dawgs pathway program.
Bachelor of Science (BS/BSEd)
- BS in Sport Management
Open up diverse career opportunities through our flexible program in sport management, emphasizing business principles and opportunities tailored to your specific interests.
Minors
- Sport Management Minor
The Sport Management minor (15 hours) provides a robust foundation in sport management that is complementary to other UGA degrees.
Master of Science (MS)
- MS in Kinesiology (Sport Management and Policy)
Our MS non-thesis program prepares students for careers in professional sport, collegiate sport, or in the public or private sector. The MS thesis program prepares students in research in preparation for application into a PhD program.
Doctor of Philosophy (PhD)
- PhD in Kinesiology (Sport Management and Policy)
Our Ph.D. in Kinesiology (specialization in Sport Management and Policy) will prepare you to be a leading researcher in your selected area of emphasis, including law and risk management, sport marketing and consumer behavior, sport economics and finance, and social and cultural aspects of sport.
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Our Faculty
Our faculty are experts in specific areas of sport management:
- Marketing and Consumer Behavior
- Economics
- Finance
- Analytics
- Legal and Ethical Issues
- Organizational Behavior
- Sales
- Organizational Strategy
- Sport Policy and Governance
- Risk Management
Courses
Sample SM Course Offerings
- Sport Economics and Policy
- Sport Marketing
- Sport Event Management
- Managing the Legal Aspects of Sport
- Social Aspects of Sport
- Sport Finance
- Sport Policy and Governance
- Philosophy and Ethics in Sport
- Sport Organizational Behavior
- Introduction to Sports Analytics
Experiential Learning
The Sport Management program at the University of Georgia provides opportunities for sport industry internships that will create valuable educational experiences for students. Students are required to complete experiential learning coursework as a graduation requirement.
Download the Sport Management Internship Guide (PDF)
Recruit Sport Management Interns
Post opportunities with the UGA Sport Management Program and hire talented students for positions when the fit is mutually beneficial. The Sport Management program will work with partners to meet talent needs. Have your brand connect with the future of the industry. To discuss your organization’s specific needs, please contact Michael Slonaker .