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This interdisciplinary program will give you the knowledge and skills to manage sport and exercise programs.

Through courses that encourage and develop critical thinking and problem solving, you will develop into a leader who can apply business practices to the sport industry. You will also graduate with the competitive knowledge and ability to communicate your ideas through both written and oral presentations.

Our graduates go on to work in a variety of administrative areas within the sport industry, such as professional sports teams, college athletic departments, sport marketing and public relations firms, sports agencies, and health and fitness facilities. Or, you may apply to a graduate program in sport management or other professional programs, such as business, law, journalism, or public administration.

Program Highlights

  1. Learn business skills as they relate to the sport industry
  2. Faculty are experts in marketing, diversity and social justice, and risk management
  3. Learn foundational principles that blend sport and business
  4. Rated a top 10 program by Educational Portal
  5. Kinesiology department ranked No. 7 by the National Academy of Kinesiology

Study Sport Management at UGA

Understand the law, policies, marketing, and social justice issues that drive the sport industry in the University of Georgia's Department of Kinesiology.

Faculty and Curriculum

Our program will help you develop a foundation in finance, economics, budgeting, marketing, law, governance and policy, facility design, event operations and human resources management, and you will learn how to apply these principles to the sport industry.

On the surface, our BSEd in Sport Management teaches the knowledge and skills to manage sport and exercise programs. But the breadth and depth of the program prepares you for diverse career opportunities in organizations such as:

  • Professional sport teams
  • College athletic departments
  • Sport marketing and public relations firms
  • Sports agencies
  • Health and fitness facilities

Our program emphasizes the proficient application of business principles to the sports industry. Through the required coursework, you will build foundations in a number of areas, including:

  • Economics
  • Finance and budgeting
  • Marketing
  • Law, policy, and governance
  • Facility design
  • Event operations
  • Human resources management

As a sport management major, you must complete:

  • 39 hours of required coursework covering the foundations listed above
  • 12 hours of major-related electives
  • 6 hours of general electives
  • At least 3 practicum hours, with the possibility for 3 more through elective choices

Electives allow you to pursue interests in a variety of focus areas, including delving into any of the foundation topics or exploring other areas such as:

  • Communication and public relations
  • Journalism and media
  • Kinesiology
  • Sports management history and issues including diversity and gender

Faculty in our highly ranked program provide you with the knowledge and experience you need to meet your career goals.

Many of our students pursue dual degrees with the Terry College of Business. Others extend their studies through graduate programs in sport management or in other areas including law, communications, journalism, or public administration.

Meet the Faculty


Part 1: Apply to the University of Georgia

The UGA Office of Undergraduate Admissions oversees the application process required for the university. Therefore, a student must be accepted to UGA before entering a College of Education program.

Start UGA Application

Part 2: Apply to the BSEd in Sport Management

Deadline to Apply

Additional Resources

Please use our online form if you have any questions for the department. Please be as specific as possible so that we may quickly assist you.

Meet Your Advisor

Meet Your Advisor

All undergraduate students at UGA meet with an academic advisor each semester. This meeting is critical to a student's success as a chance to discuss courses and electives, certification criteria, and general graduation requirements.

Find Your Advisor

Tuition and Financial Aid

Tuition and Financial Aid

Almost all in-state students begin their studies at UGA paying limited tuition or fees. Please note that these amounts are subject to change and are meant to give prospective students an idea of the costs associated with a degree at the University of Georgia College of Education.

Students may qualify for a variety of assistantships, scholarships, and other financial awards to help offset the cost of tuition, housing, and other expenses.

Tuition Rates Browse Financial Aid

Student Life

Student Life

As a student, you will work in the University of Georgia's Ramsey Center, the largest student athletic complex in the country.

Join the Sport Business Club, an organization that provides networking opportunities to sport management majors.

See for yourself how much UGA College of Education has to offer! Schedule a tour of campus to learn more about the UGA student experience.

Schedule A Visit