Steven Salaga is an Assistant Professor in the Department of Kinesiology (program in Sport Management & Policy) at the University of Georgia. He received his PhD from the University of Michigan, his MEd from the University of Georgia and his BS from East Carolina University. His research in sports economics focuses on consumer demand, the industrial organization of markets, labor issues, betting markets and the impact of management on firm performance. His work has been published in academic journals such as Management Science, Journal of Financial Markets, Review of Industrial Organization, Economics Letters, Journal of Sports Economics, Sport Management Review and Journal of Sport Management. He is a regular contributor in national and international media and has been featured in outlets such as ESPN.com, ESPN Radio, BBC Live Radio, The Guardian, VICE Sports and the Toronto Star. He serves on the editorial boards of six sport management journals including Sport Management Review, Sport Marketing Quarterly, and International Journal of Sports Marketing and Sponsorship.