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Portrait of Thomas Baker

Contact Information

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Office Location

330 River Road
Athens, Georgia 30602

Education

Degree Concentration Institution Year
PhD Sport Law University of Florida 2007
JD Law Loyola University New Orleans School of Law 2001
BA Communications University of Southern Mississippi 1997

Awards and Accolades

Year Award From
2013 Mentoring Faculty Fellow Owens Institute for Behavioral Research (OIBR)
2013 Young Professional Award: For Excellence in Research, Teaching and Service devoted to Sport and Recreation Law Sport and Recreation Law Association (SRLA)
2006 The Clifford A. Boyd Graduate Scholarship Award The University of Florida
2004 The Dr. Charles W. LaPradd Ph.D. Fellowship The University of Florida
2004 The Norma M. Leavitt Scholarship The University of Florida
2001 William L. Crowe, Sr. Scholar Loyola University of New Orleans School of Law
2000 Academic Excellence Award- Sports and Entertainment Law Loyola University of New Orleans School of Law

Areas of Expertise

  • sport law
  • brand management
  • intellectual property
  • advertising regulations
  • preventing sexual violence in sport

Research Interests

  • legal issues concerning brand image
  • application of law to brand equity
  • image rights
  • brand equity
  • advertising regulations and social media
  • sexual violence in youth sports

Research Summary

My research primarily focuses on the application of law to sport and within that focus I specialize in how commercial laws influence sport marketing, such as legal issues concerning brand image/management and the regulation of marketing through social media. I also conduct injury prevention research that focuses on the risk of sexual violence in sports, with a particular focus on violence against children.

Biography

Dr. Baker is a commercial litigator turned Associate Professor in the Sport Management and Policy program at the University of Georgia. He conducts research in sport management that primarily focuses on the application of the law to sport. Within that focus he specializes in how commercial laws influence and affect sport marketing, such as legal issues concerning brand image/management and the use of social media in sport marketing. Additionally, he conducts risk management research focused on (a) preventing sexual abuse in sport, and (b) terrorism management at sports facilities. Dr. Baker received his Ph.D. from the University of Florida in Sport Management where he was a Dr. Charles W. LaPradd Ph.D. Fellow, earned the Clifford A. Boyd Graduate Scholarship Award, and the Norma M. Leavitt Scholarship. He earned his J.D. from Loyola University New Orleans School of Law where he graduated in the top 10% of his class (cum laude) earning the distinction of William L. Crowe, Sr. Scholar.